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Website Branding Bloopers That Will Destroy Your Campaign!

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So you have finally decided to get a website to promote your brand hey? Well, the good news is that you will soon be up there amongst the market leaders and the sky is certainly the limit. But the bad news is that there are millions of similar websites that have already been around for quite some time. In order to keep up with your rivals who have been there and done that, you need to stick within certain guidelines when it comes to website and branding potential. It isn’t exactly rocket science, but neither is it to be taken too lightly. We have kindly collated a number of frequent faux pas that many new websites seem to be committing with regards to the brands they are supposed to be representing. So please take a few minutes out of that busy schedule and see if any of these seem familiar.

Domain Name is Rather Long.com 

When you get around to picking a domain name that you feel does justice to your business; that is all well and good. But just don’t expect a super long technical domain name to add any real value to your marketing campaign. The general rule of thumb is that something short and snappy will win every single time. Trying to remember the name of a website is hard enough without the need for a thesaurus adding into the equation. Write down some cool names and start looking on the web for availability. You will eventually find one that fits and it will be time well spent on your part.

Website Impressions

It needn’t matter that you are running this business from your garage or lounge, because you can still design a website to rival a multi-million dollar company, so have at it! There are oodles of cool template providers out there that can do the job just as well as a very costly bespoke website building company.

If The Money is Available…

On the other hand, if your website skills are atrocious and you have a few coins to spare, please think about using a decent developer. There are way too many crap websites out there that are a result of someone ‘having a go’. Just because your son says his buddy can build a website for ten bucks, does not automatically mean that you should go there!

Fresh Content

In order to satisfy the Google algorithms, you had better have plenty of fresh content on offer. Your customers will certainly not be hanging around if they have seen your wares one time too often. If your writing skills are not really up to the task in hand, why not hire a freelancer who can work their magic on your blog once per week? If you are in the business of marketing a paper shredders toronto based franchise, just make your copy nice and witty and try to engage the folk who are interested in your services. You’ll eventually see the point in this and they’ll come back for more every time!

Up and Running Yet?

Keep these tips in mind and watch that baby fly!

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