Running a football club is similar to running a company. If the players are the products then the company needs great sales and marketing teams to run the business flawlessly. Of course, the players are the assets of the club but it is the strong management that helps the players to stay united and play as a team. Starting from managing the campaigns to planning the tours and selling the Arsenal, Manchester City, Manchester United, Chelsea, Liverpool FC tickets etc- the clubs have to handle more serious stuff.
Here, let’s take a tour on the principles based on which the clubs are run—
An iconic player among the team
If you take a deep look at the top football clubs in the UK and Europe, you will notice in each of the clubs they have pooled a few star players. They are the greatest attractions of the clubs. The clubs form a huge fan base depending on the star player they have. Forming a huge fan following is mandatory for the sponsorship and for everything in the club. Moreover, the significant star player can get the captaincy or can help the other players as motivators. He is expected to share tips during the practice and during the important games and maintain the team spirit with his cheers and excellent performance.
Increase the club revenue
By signing the League contracts clubs can earn handsomely. It is very important to collect sufficient revenue from reliable sources to running the club successfully. To manage finance and to earn resources, the clubs need a core marketing management team with the efficiency of finding great sources to earn revenue. Mainly from advertisements and sponsorships the clubs earn. The tickets come next depending on which the sponsors invest huge on the clubs.
Clubs need great coaches to boost up the performance of the boys. The top clubs across the United Kingdom have the finest coaches and managers in their camps. Along with the training, the coach should take the responsibility of maintaining the team spirit. It is essential that he should be a role model for the player who is performing not up to the mark for some time because of health issue or lack of stamina. But if the coach decides that the player is a stallion and can strive the situation, he will do it and will be answerable the club for the decision.
These are some of the principles based on which the clubs are run.